Hello Trailblazers! Here we come with Part 2 of our series, *The Automation Assembly*. On 3rd June 2025, Day 2 is all about *Setting Up Your First Marketing Agent*. In this session, we dive deeper into the inner workings of marketing agents by exploring the "brain" that powers them—the Atlas Reasoning Engine. You'll learn how this intelligent engine enables decision-making, adapts to context, and enhances automation capabilities.

We'll introduce you to the five core attributes that define an effective agent, providing a clear framework for understanding their behavior and functionality. The session also includes an overview of the agent platform, including key elements like prompts, actions, topics, instructions, and categories. Additionally, we’ll walk you through the pricing model so you can plan your implementation efficiently.

To wrap things up, you’ll get hands-on experience at the Testing Center—where you’ll test and fine-tune your first marketing agent. Whether you're a beginner or just stepping into AI-powered automation, this session is designed to equip you with practical knowledge and tools to build your very first intelligent agent. Get ready to turn ideas into actions and take your marketing automation skills to the next level!