Hello trailblazers,

MCAE (Marketing Cloud Account Engagement) and SFMC (Salesforce Marketing Cloud) are two powerful marketing automation tools from Salesforce.

Before diving into hands-on practice, let’s explore the key features of both SFMC and MCAE to understand their capabilities. By comparing these features, we can determine which solution best fits our customers’ needs. Whether it’s personalized email campaigns, lead nurturing, or advanced analytics, each platform offers unique advantages. Understanding these differences will help us make informed decisions and maximise marketing success. 

Let’s take a closer look at what SFMC and MCAE bring to the table.