We will kick off the event with a presentation from JourneyMail with Insurance and Financial Services use cases. Then we'll recap 2021, look forward to what's coming and 2022 and do some fun prizes! A little about JourneyMail: Increase your campaign performance by adding direct mail. JourneyMail was designed by a 10+ yr SFMC expert to mimic Marketing Cloud’s tools and features to trigger direct mail from journeys. Features like delivery notices, QR codes with engagement metrics, and address verification were added so digital marketers can receive additional engagement metrics to enhance both online and offline campaigns. With JourneyMail’s postcard and letter formats, marketers will have access to no-minimums and flat-per-piece pricing eliminating the traditional barriers for direct mail campaigns.
