You’re invited to join us for the January 20, 2021 meeting of the Upper Midwest Higher Education Salesforce User Group! We've got some great speakers and topics, and the meeting will be in a virtual format to make it easy and safe for you to participate.
There is no cost for this event, and it provides great opportunities to learn from and network with other Salesforce Higher Ed users.
About this event
You’re invited to join us for the January 20, 2021 meeting of the Upper Midwest Higher Education Salesforce User Group! We've got some great speakers and topics, and the meeting will be in a virtual format to make it easy and safe for you to participate.
There is no cost for this event, and it provides great opportunities to learn from and network with other Salesforce Higher Ed users.
When
Wednesday, January 20, 2021 3:00 PM – 5:45 PM (UTC)
Agenda
3:00 PM
Introductions and Welcome
3:10 PM
Keynote - With Great Platforms Comes Great Responsibility: Panel Discussion on Governance
No matter the size of your organization, building business technology governance is integral for innovation. A Center of Excellence (CoE) is a team or entity that manages risk, provides leadership, evangelizes, and supports innovation for a focus area. During this panel discussion we will hear from several different organizations on how they approach change and leadership of Salesforce and their challenges and lessons learned. If your org does not currently have a CoE, we will also discuss ideas of how you can begin to put the building blocks of your CoE in place.
Panelists: Alan Ng (University of Wisconsin), Megan Bouret (North Dakota State University), Carrie Otto (University of Minnesota), Ryan Blake (University of St. Thomas)
3:55 PM
Break
4:00 PM
Tableau CRM for Higher Ed
Tableau CRM (formerly Einstein Analytics) is a powerful tool that can help you understand your data in new ways. Our presenter is Kathryn Baker Parks, a 16x Salesforce and 3x Tableau Certified Principal Solution Engineer at Salesforce, who is an expert in this field and will do some show and tell with Tableau CRM.
4:40 PM
Break
4:45 PM
Texting with Salesforce - Lessons Learned From 3 Schools Using 3 Different Tools
Texting is a very effective way to communicate, and using Salesforce for texting is even better! This session will have three different schools share how they text from Salesforce and the lessons they have learned while doing this.
Panelists: Tonia Jones Peterson - University of St. Thomas (Mercury SMS), Gayle Grant - Crown College (360 SMS), Brandon Heise - University of Wisconsin-Oshkosh (Mogli)
