Michelle Littlefield, former Assistant Dean for Finance and Strategy at the University of New England, and now a Solution Architect for Traction on Demand, will review how Pardot and the Salesforce Data Architecture can work together to bridge the gap between marketing and admissions teams. She will review strategies for combining Salesforce's Education Data Architecture and Pardot to ensure segmentation goals can be achieved to establish just-in-time nurturing programs. She will also discuss Pardot tools such as lead scoring and grading and how they can set your recruiting and admissions teams up for greater success and increased yield.