Salesforce Data Cloud’s Zero Copy Data Federation with Snowflake enables enterprises to unlock customer insights without moving or duplicating data. Instead of ingesting copies, Data Cloud can securely access live Snowflake data in real time, unifying it with Salesforce-native data for activation across marketing, sales, and service. This approach reduces latency, ensures compliance, lowers costs, and maintains a single source of truth. By combining Snowflake’s secure data sharing with Salesforce AI, businesses can drive personalization, faster decision-making, and connected customer experiences—all while maximizing the value of existing data investments.