Agenda:

We will look into the basics of "AMPSCRIPT", which is a core scripting language for Salesforce Marketing Cloud development.

1. Difference between Smart Capture vs AMPSCRIPT

2 AMPSCRIPT Syntax

3. Variables

4. Functions and Function calls

5. Attributes

6. Statements

7. Comparison operators

8. Logical operators

9. Demo (Creating Sample Form in Marketing cloud using AMPSCRIPT to invoke and create a record into DataExtensions)

Thank you