"Event-Driven Frameworks" & "Extending Marketing Cloud Account Engagement"

About this event

Wow, that's a long title for an event... I guess it would have been shorter if we used "Pardot" ;-) 

Regardless, we're back for another two amazing sessions with one old friend of the group and another who's speaking for the first time for our group.

Please note that this is an IN-PERSON event only, and sadly due to repeat no-shows we might have to start REFUSING ENTRY to folk if they RSVP and repeatedly don't make the events. This is something we really want to enforce, but many folk have not been able to attend the events due to others taking up a ticket and then not showing up. We understand that plans do change, but if they do please update your RSVP as soon as you can.

Salesforce Event-Driven Framework: Because Who Has Time to Click Buttons Anymore - Siddhesh Kabe

This talk will explore how an event-driven framework can automate tasks, streamline workflows, and increase productivity during salesforce implementation. We'll cover the basics of event-driven architecture and provide real-world examples of successful implementations.

Attendees will learn the different patterns for designing and implementing event-driven solutions to revolutionize their business processes.

Leveraging Apex and Flows to Extend Marketing Cloud Account Engagement - Nathaniel Sombu

Marketing Cloud Account Engagement (Pardot) is a powerful marketing automation system but it does have its limitations.

In this session we find out how to hook your Flows and Apex classes into Pardot to make it even more powerful. We explore the limitations of the out of the box Salesforce to Pardot integration and some use cases where Salesforce developers can help to overcome those limitations by creating Marketing App Extensions. 

As always, we will give everyone plenty of time to talk and network, eat, and have a fun and relaxing evening. We'll also cover the latest news from the community, perhaps chat a bit about the Summer '23 release, and hopefully have some swag to give away too

Please note this is an in-person only event - only RSVP if you are confident you will be able to attend.

Huge thanks to the BT Group for hosting and sponsoring us this month.

After registering, you will receive a confirmation email containing information about joining the meeting on the day.

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Oh, and don't forget to join our group here.

And follow the action on twitter @LonDevSFDC or search the hashtag #LonDevSFDC




Wednesday, May 17
6:00 PM - 9:00 PM (BST)


BT Group
One Braham, 1 Braham Street Greater London, EnglandE1 8EP

Group Leaders

  • Keir Bowden

    Keir Bowden



  • Amnon Kruvi

    Amnon Kruvi

    Kruvi Solutions


  • Todd Halfpenny

    Todd Halfpenny


    Mobile Technical Architect

  • Tzhe'ela Trooper

    Tzhe'ela Trooper

    Community Group Leader


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