We all witness the swift change every minute. We embrace and praise a personalized marketing approach with a better customer experience. The way to achieve this is through in-depth understanding, insightful metrics. What can provide better and more original insights of your own customer than their data?

This workshop intends to help brands leverage their data for customer experience, with a top-down approach, from general process to data tactics with Salesforce.

Agenda:

1. How do businesses use and optimize data assets?

2. What are the challenges and risks while building the right data storage and normalizing, analyzing, and making use of data on a Marketing Automation platform to have the most optimal results?

3. How to execute marketing campaigns across popular touchpoints and eliminate data siloed at the same time; especially in multi-business units and departments situations.

4. Generate customer segment methodology and real case studies. Make use of data to continuously engage consumers.