In this session, Eliot Harper will explain the different programmatic languages available in Marketing Cloud and how to use them to create sophisticated personalized content, and also build scripts for integration with platform features and external systems. Topics include
- AMPscript language syntax and fundamentals
- Server-side JavaScript (SSJS) overview, functions, and utilities
- Guide Template Language
CloudKettle
Senior Marketing Technology Architect
Eliot is a Senior Marketing Technology Architect at CloudKettle and 5x Salesforce MVP. He's written books on Salesforce Marketing Cloud, including the Journey Builder Developer's Guide and The AMPscript Guide. He's also a Pluralsight Author and very active in the user community. Eliot assists Salesforce with certification development and publishes Marketing Cloud tips on his vlog at https://mc.ch…
