But Do We Need to Do It? with Leanne Botwright

Welcome to #BABA Leanne Botwright, Global CRM Commercial Business Analyst for MSD Animal Health, Chair of the InspireEast conference, and Norwich Salesforce User Group Leader! 

One of the things Salesforce is great at is automation, but just because it can be done doesn’t mean it should!

Often the role of the Business Analyst and their responsibilities are fulfilled by another team member. Whilst one person may be capable of doing it all, it doesn’t mean they should.

During this session, Leanne will discuss her experiences with successful project management, strategies for avoiding pitfalls, and the benefits of having a Business Analyst involved.

If she doesn't mind pushing her UK bedtime back too much, we hope will hang out for some Q&A and maybe discuss what it was like being a first time speaker this year (https://www.linkedin.com/pulse/from-fear-triumph-my-journey-first-time-speaker-leanne-botwright-jdiye/).

Author Spotlight with Pei Mun Lim [THIS TIME FOR REALSIES]

We’ll host a special Author Spotlight with Pei Mun Lim [FRFR], celebrating her latest book, Successful Salesforce Projects 101.

• Overview of her new Successful Salesforce Projects 101 Book
• Q&A with Pei
• A “Get a Copy” promo: Receive a signed copy of Pei's book for donations to Samaritans

Pei’s book provides a fresh perspective on managing Salesforce projects, emphasizing storytelling, empathy, and alignment for delivering successful outcomes. It’s a must-read for anyone involved in Salesforce (or heck even just CRM) implementation.