Salesforce Technical Architect Sam Morin will walk us through the latest, greatest up-to-date information about "Data Cloud." Initially debuted as Genie at DF22, Data Cloud is the platform tool that connects, harmonizes, engages and elevates experience with your customer data - at Scale!

https://www.salesforce.com/blog/what-is-salesforce-genie/

* Powerful Automation - Surface the most relevant workflows based on Data Cloud's real-time data with Salesforce Flow.

* Intelligent Experiences - Leverage Data Cloud's unified customer data profiles to tailor experiences automatically with Salesforce Einstein.

* Real-time Data - Harness the power of real-time data from any source to build a single view of your customers and take action across Customer 360 based on in-the-moment customer behavior with Data Cloud.

* Trusted Infrastructure - Data Cloud scales as your business grows, with security, compliance, and privacy built right into Hyperforce.