We will be hosted by Slalom at; 2 London Bridge London, SE1 9RA, UK

Due to security we will not be able to accept any attendees after the event closes for registration, or anyone that arrives that is not registered.

If you sign up for this event and can no longer make it please cancel your RSVP so we can offer your space to someone else!

Beyond Technical Data Integration: Data Driven Design Techniques and Salesforce Data Management Best Practices

Integrating data isn’t just about connecting systems—it’s about delivering timely, accurate, and usable information that drives confident business decisions.

In this session, we’ll explore how architects and data professionals can use data-driven techniques to ensure data integrations are successful despite legacy data quality challenges. Through real-world examples—including Data Cloud unification and CRM org migrations—you’ll learn how to:

- Assess data through native and secure techniques

- Differentiate “intentional” vs. “unintentional” duplicates to guide architecture decisions

- Know when you merge duplicates, standardize or clean data

With the help of CSG's Data Quality Framework and a holistic summary of Data Management solutions available on the Salesforce platform.

Whether you're planning a data migration, launching a Data Cloud initiative, or working to reduce AI hallucination risks, this session will give you actionable tools to move from data chaos to design clarity.