Research shows that levels of technical debt in orgs is very high - 50% of custom objects are never used, 40% of custom fields are never populated - and it is impacting the ability to make changes and implement new functionality such as Data Cloud. Using a combination of a metadata dictionary, business analysis approaches and AI there is a solution. This entertaining and educational session will provide attendees with actionable ideas that can have an immediate impact. This can ensure that future implementation effort is focused on what has the greatest impact. With Data Cloud and AI at the forefront of DF24 this is the perfect session to help the Salesforce community prepare themselves for the future.