🍁Toronto Trailblazers,

We are bringing to you, two engaging topics in this September event! Join us for these exciting, engaging and enriching sessions. 

🤖Our speaker of the day, Sayan Ghosh, Salesforce Senior Business Analyst at Accenture brings to us his personal traiblazer journey that led to a successful career transformation, and also enlightens us on Marketing Cloud Email Campaigns.

Topic 1: From Accidental Trailblazer to Salesforce Expert: A Journey of Growth, Learning, and Career Transformation

Join Sayan Ghosh as he shares his inspiring journey from navigating a career downturn to building a thriving career in the Salesforce ecosystem. In this candid session, Sayan will walk through his evolution across diverse roles—from Salesforce QA to Business Systems Analyst—and how he used self-learning platforms like Trailhead, the Trailblazer Community, Partner Learning Camp, certifications to drive continuous growth.

You’ll gain practical insights into how he built his Salesforce brand, leveraged the power of networking, and turned challenges into stepping stones. Whether you're just starting out or looking to take your career to the next level, this session will offer actionable tips on acing interviews, standing out in the ecosystem, and tapping into community support to elevate your professional path.

Topic 2: Mastering Email Campaigns in Salesforce Marketing Cloud: Strategies for Effective Email Marketing

This session will dive deep into the powerful capabilities of Salesforce Marketing Cloud (SFMC) Email Campaigns, expanding on the foundational concepts we explored in April 2025. We’ll explore the most cost-effective and impactful marketing tool: email. From building a robust subscriber base to designing the perfect email, this session will cover key strategies, tools, and best practices for creating successful email campaigns.

Key Takeaways:

⦁ Intro to Email Marketing

⦁ Building a Subscriber Base

⦁ Compliance Regulations

⦁ Designing the Perfect Email

⦁ Sender profile, delivery profile and Send Classification of Email

⦁ Email Automation using Journey Builder & Automation Studio

⦁ Optimizing Campaigns with A/B Testing

🤝We will have ample time to connect with fellow trailblazers, grab some snacks to recharge, and, if you are lucky, take home a Trailblazer swag!!

✍️ Sign up and Register:

RSVP to the event and arrive at the Salesforce Toronto Office at 10 Bay Street and check-in at the 4th Floor reception.

After checking-in please proceed to 5th Floor, Room C-03, where the event would be hosted. The check-in opens at 4:30PM. Please note that the event will start at 5:00PM sharp.

The in-person venue has limited capacity, so please RSVP only if you are able to attend in-person.

See you all at the event!!