PRESENTATIONS

1. "Transform Your Flows: Faster, Smarter, and Code-Free Automation" by Lora Georgieva (diva-e)

Are your Salesforce Flows getting tangled in loops and complex assignments? The Transform element is a game-changer, allowing admins to map, process, and manipulate records faster and more efficiently—10 times faster than traditional loops, according to Salesforce.

In this session, we’ll explore:

✅ Why the Transform element is now the recommended approach over loops
✅ Real-world use cases such as converting one type of record into another, aggregating data without master-detail relationships, and processing user-selected records more efficiently
✅ A live demo showcasing how Transform makes automation cleaner, faster, and easier to maintain

Whether you're a Flow novice or a seasoned automation pro, this session will equip you with practical tips and best practices to level up your Salesforce automation skills—without writing a single line of code.

2. Unlocking Real Value with Agentforce: Agentic AI for Business Transformation & Enhanced User Adoption by Sheila Giada Ciervo (Publicis Sapient)

"Agentforce AI is not just a technological advancement or the shiny new feature; it's a strategic tool for driving tangible business value and enhancing user experience."

✅ Personal intro and Intro to Agentforce
✅ Understanding Agentforce
✅ What is Agentic AI?
✅ Identifying Real Business Problems & AgentForce as a Solution
✅ Use case from hackathon

3. INTRODUCING BALKAN DREAMIN TEAM & COMMUNITY LEADERS from Albania, Bulgaria, Greece, Kosovo, North Macedonia, Serbia

4. NETWORKING COCKTAIL & BALKAN DREAMIN REVEAL PARTY