IAN GOTTS, Founder & CEO, Elements.cloud Ian has been a Salesforce Customer from 2002 and was a speaker at the first UK "Dreamforce" which included Marc Benioff, 3 customers and 120 delegates!! Since then he has spoken at Dreamforce and World Tour multiple times and has written 11 books on Salesforce, business analysis, change management and compliance. He is an entertaining speaker and will challenge your current thinking. He is founder & CEO of Elements.cloud - the Change Intelligence Platform - where customers can understand the risk and cost of change, and accelerate time to value, and SI partners get analysis of client’s orgs so they can confidently bid and deliver projects.