Generative AI for CRM (Customer Relationship Management) is the application of artificial intelligence techniques, particularly generative models, to improve customer service and customer experience.

In the context of CRM, generative AI can be used to generate personalized messages, product recommendations, or responses to customer inquiries.

Generative AI can be applied to various aspects of CRM, including chatbots, email marketing, and customer support. For example, a generative model could be used to generate personalized messages to customers based on their past purchase history or browsing behavior, improving the relevance of marketing campaigns and potentially increasing sales.

In customer support, generative models can be used to generate automated responses to common customer inquiries, reducing the workload of customer service representatives and providing faster and more consistent responses to customers.