Somehow email integration with Salesforce has become an elaborate matrix of options. Salesforce Admins can easily pour hours into researching the varying products in this competitive marketplace. On the one hand, the emphasis on email makes sense. Email communication is central to business activity, so it’s reasonable for there to be so many solutions aiming to deliver perfect email and CRM harmony. On the other hand, how complicated does it really need to be?

Sam Broda is the VP of Sales and Marketing at Match My Email, an ISV partner on Salesforce’s AppExchange. Match My Email has been listed on the AppExchange for over ten years and specializes in email and calendar integration for Salesforce. This discussion will assess how two non-mailbox, sync & stream/capture email tools compare: Match My Email vs. Einstein Activity Capture.