The Salesforce Detroit User Group will be hosting four outstanding speakers from our membership and partners to share their insights and lessons learned on June 6th in Detroit, MI. The Detroit User Group is managed by Salesforce users in the Detroit area and our events are free to attend and open to all who are currently using or are interested in learning more about Salesforce.

Topics for the June 6th DUG meeting will include:

12:00-1:00   Welcome Networking and Registration

1:00-1:10 Words of Welcome

1:15 - 2:00 Infogen Andrew Yoshikawa, Prasant Satpathy successfully implement artificial intelligence and GenAI

• Attendees will get a feel on how to successfully implement artificial intelligence and GenAI into their everyday workflows. Infogen will provide real world examples of how they use GenAI in their own daily Salesforce operations and leave the audience with a view into what the future of work might look like for them. From Admin tasks to content research, creation, and tracking, GenAI has drastically improved Infogen's nimbleness and speed to market, and they would like to share their lessons learned with the attendees at the event. The Audience with then finishing with a Q&A and idea bash, we recognize the impact of AI in the market and the lack of tangible use cases available. Infogen is excited to share their insights as we collectively partner to build a more informed and automated future for our Salesforce teams and users.
  

2:00 - 2:10 Break 

2:15 - 3:00 Kevin Edelmann , CPA Centric - Stop the app switching - show reports to users where they are

• Ever felt like you’re juggling ten screens at once? We've all been there—flipping from Power BI to Salesforce isn't exactly a joyride. 

  So, let’s cut to the chase. Kevin will show you a slick little trick to keep it all in one place. Imagine having all your essential Power BI reports right inside your Salesforce. Yep, it’s possible, and it’s a game-changer. Join Kevin to learn this neat trick to make your users data life a breeze. He will walk you through:
• Simple embedding options that really stick.
• Smart filtering that seamlessly suits your spot in the record.

3:05 - 3:50 -Luke Krausmann Marketing Cloud - Einstein AI revolutionize marketing strategies

• Attendees will depart the presentation equipped with an understanding of Einstein AI, Marketing Cloud Personalization, Real-time Journeys/Dynamic Sender Profiles, and Marketing Cloud Intelligence. We'll delve into how Einstein AI revolutionizes marketing strategies by predicting customer behavior and automating personalized interactions. Businesses can harness these strategies through advanced segmentation and content personalization with the implementation of Marketing Cloud Personalization. Taking action on this data and recommendations can be achieved through real-time journey interactions and dynamic sender profiles. Examining data-driven decision-making with actionable insights to optimize campaign performance and ROI can be facilitated using Marketing Cloud Intelligence. Salesforce Marketing Cloud is significantly underutilized in the Insurance and Financial Services industry, yet its potential for enhancing the customer experience is immense if properly leveraged and invested in. 

3:55 - 4:30 - Harsha Polavarapu -HAP- Security Practices in a Nutshell at Health Alliance Plan of Michigan

• Invitees will be provided with an overview of the “Protect Orange” Project at HAP to mitigate security risks. We will walk through the journey of risk identification and overhauling security for developed applications.
  

4:30 - 6:00 Happy Hour > Sponsored by Infogen Labs

• The Happy Hour session will take place at Mon Jin Lau, which is an Asian Fusion restaurant, for drinks and h Mon Jin Lau is across the street from Health Alliance Plan, at 1515 E. Maple Rd, at Stephenson Hwy.