The Salesforce Detroit User Group will be hosting four outstanding speakers from our membership and partners to share their insights and lessons learned on Feb 22th in Detroit, MI. The Detroit User Group is managed by Salesforce users in the Detroit area and our events are free to attend and open to all who are currently using or are interested in learning more about Salesforce.

Topics for the Feb 22th DUG meeting will include:

12:00-1:00   Welcome Lunch and Registration

1:00-1:10 Words of Welcome

1:15 - 2:00 Data Cloud: Client use cases, strategy, and best practices. Part of a National Road Show

• Why Data Cloud? Salesforce Data Cloud is a cloud-based platform that helps businesses connect, unify, and analyze all their customer data in real time. This data can come from a variety of sources. Once that data is unified, businesses can use it to create personalized customer experiences, improve sales and marketing campaigns, and make better business decisions. We will share real examples of how clients prepare for using Data Cloud, prioritize use cases before starting, discuss the use of Data Cloud as a foundation of AI in Salesforce, and how to maximize the ROI on an investment in Data Cloud.
  

2:00 - 2:10 Break 

2:15 - 3:00 Data Visualization - Art of Storytelling with understanding data quality's role

• DUG Members will walk away from this presentation with a comprehensive understanding of data quality's role in insight generation, improved visualization skills, and the ability to leverage advanced visualizations for more insightful data interpretations. We'll embark on a high-level data journey, starting with addressing data quality challenges within Salesforce and emphasizing the crucial link between data quality and effective analysis for meaningful insights. We'll explore common challenges in data management and discuss practical ways to mitigate and monitor these issues. From there, the session delves into visualization best practices, shedding light on concepts like cognitive load and pre-attentive attributes. Through before-and-after examples, participants will learn to construct compelling data stories and enhance their visualization skills. Finally, we conclude with advanced visualizations, providing a deeper understanding of smarter visualization techniques and diverse perspectives for interpreting data.

3:05 - 3:50 - Salesforce Ecosystem Maturity and Agility at Arkansas Blue Cross Blue Shield

• DUG Members will come away with a sense of the technology and tools that are used as ABCBS, as well as have an understanding of how they apply the SAFe Agile Principles for their DevOps processes. 

3:55 - 4:30 - Flows for Industry 360 Automation

• Digital Process Automation is a simplified, industry automation solution enabling IT to rapidly deliver integrated customer experiences using Declarative tools. Discover and experience this comprehensive Salesforce solution that can connect end-to-end workflows across the entire customer journey.

4:30 - 6:00 Stay and Play Social! Sponsored by Perficient

• Join the DUG for games, networking and open bar at Dave and Busters!!!