Effective data management is a cornerstone of successful Salesforce administration. As organizations increasingly rely on Salesforce to drive customer engagement and operational efficiency, Salesforce Admins play a critical role in maintaining data accuracy, integrity, and security. This session explores best practices for managing data within the Salesforce ecosystem, including data import and export techniques, deduplication strategies, data validation rules, and leveraging tools such as Data Loader and Data Import Wizard. It also covers how to establish governance policies and monitor data quality over time. Attendees will gain practical insights and actionable steps to streamline data operations, reduce errors, and ensure their Salesforce environment supports informed decision-making.