We have two topics for this session:
> Staying in the know and experiences in how to become certified (panel)
> As marketers we need data and good customer profiles to really know our customers and create personal(ised) experiences for them. But how do we create 360 view of our customers when data is fragmented and of questionable quality? Jerlijn Kasmani shares his experiences in creating a customer data platform based on a number of retail cases.