We have two topics for this session:
> Staying in the know and experiences in how to become certified (panel)
> As marketers we need data and good customer profiles to really know our customers and create personal(ised) experiences for them. But how do we create 360 view of our customers when data is fragmented and of questionable quality? Jerlijn Kasmani shares his experiences in creating a customer data platform based on a number of retail cases.
Air France KLM / marlies|dekkers
Salesforce Team Lead - Marketing automation consultant
Marketing Business Consultant
Michiel is a freelance Salesforce application architect & SFMC consultant. In his free time, he is the community group leader for the Salesforce Marketer Group (Marketing Cloud) in the Netherlands. As a semi-professional foody he is also a professional baker at www.debakkendebrabander.nl and culinary blogger. Like most Dutch citizens he lacks sensitivity but he smiles a lot to compensate.
Managing Director | Nominow (Part of The Valley)
Campaign Engineer with a background in Process Management. Currently focused on honing my technical skills using Salesforce.