The relationship between sales and marketing departments is not always the stuff of dreams. Sometimes it can be a real nightmare with both sides pointing fingers at each other and a total lack of collaboration and alignment. This presentation will share some tips for strengthening your relationship and results.

Topics Covered:

• Developing a strong relationship

• Lead grading & scoring

• The role of sales in marketing and ROI reporting

• The proper way to create Salesforce tasks using Pardot