This is our 10th meeting and we celebrate 2 years at the same time. Let's have a few talks about marketing and try to squeeze some surprise in between. This time in English.
During the demo of Pardot I would like to showcase creation of Email template, landing page, Pardot form and an Engagement program - standard building blocks of marketing initiatives, all on an example business use case.
How to leverage Marketing Automation combined with advertising by promoting free tickets for big industry trade shows in Germany or other EMEA countries. How Pardot and advertising contributes to inform sales reps before the show who is coming, which business might be behind to close. At the booth how to collect interested visitors digitally (LeadGen), connected to SFDC and Pardot. Increasing follow ups and close the deals quicker.
Salesforce Marketing Cloud: Only limitation is your imagination