We all get a lot of email. Spam accounts for 45% of all emails sent today. Many emails from Sales Cloud and Pardot are accidentally written in a way that gets them incorrectly flagged by systems and users alike. Do you feel lucky? Well do ya?
Let’s look at some ridiculous examples of emails, laugh at ourselves and promise to never violate core email deliverability practices. We’ll review the technical restrictions of email as well as the triggers that causes recipients to report messages as Spam. Having survived the worst of the worst, we’ll look at the critical aspects of creating engaging Pardot emails that drive action. Additionally we’ll review the use of Advanced Dynamic Content and how to keep email authentic in an age of automation.
Cheshire Impact
Chief Awesome Officer
Casey is the Founder and Visionary of Cheshire Impact, as well as the creator and host of the Hard Corps Marketing Show. He is a digital marketing thought-leader and marketing automation strategist who has shared his craft with thousands of marketing enthusiasts at industry events and trade shows across North America including Dreamforce and Connections. With a proven track record of building …
Casey is the Founder and Visionary of Cheshire Impact, as well as the creator and host of the Hard Corps Marketing Show. He is a digital marketing thought-leader and marketing automation strategist who has shared his craft with thousands of marketing enthusiasts at industry events and trade shows across North America including Dreamforce and Connections. With a proven track record of building and optimizing lead generation, e-commerce engines, and content strategy to achieve measurable and sustainable revenue growth, he has become a resident expert in the B2B Sales & Marketing industry.
