We all get a lot of email. Spam accounts for 45% of all emails sent today. Many emails from Sales Cloud and Pardot are accidentally written in a way that gets them incorrectly flagged by systems and users alike. Do you feel lucky? Well do ya?

Let’s look at some ridiculous examples of emails, laugh at ourselves and promise to never violate core email deliverability practices. We’ll review the technical restrictions of email as well as the triggers that causes recipients to report messages as Spam. Having survived the worst of the worst, we’ll look at the critical aspects of creating engaging Pardot emails that drive action. Additionally we’ll review the use of Advanced Dynamic Content and how to keep email authentic in an age of automation.