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Account-based Marketing Strategies with Salesforce Engage

Jan 15, 2020, 10:00 PM – Jan 16, 2020, 12:00 AM

New Account-based Marketing functionality is at your fingertips in Salesforce. Learn what's available, how to implement, and exciting ABM features on the Pardot roadmap. Food, drinks and swag to be provided as always!

About this event

New Account-based Marketing functionality is at your fingertips in Salesforce. Learn what's available, how to implement, and exciting ABM features on the Pardot roadmap. Join us as Julie Edminster, an experienced Salesforce & Pardot Consultant at Emelar Consulting, presents Account-based Marketing Strategies with Salesforce Engage. Some topics that will be discussed include methods to:

  • Empower Sales to track and follow-up real-time with key prospect accounts and contacts that engage with marketing campaigns.
  • Provide the tools for Sales to create and track their own targeted campaigns with personalized, marketing curated content.
  • Consider tips and tricks to optimize Salesforce Engage and learn about some hard-to-find Account-based Marketing features.
  • Use reports and list views to send targeted account-based Marketing Campaigns
  • Collaborate on Account-based Marketing strategies and hear how other organizations are taking advantage of Engage and ABM.

Food, drinks and swag will be provided as always.. see you there!

Speaker

  • Julie Edminster

    Simplified Solutions

    Salesforce & Pardot Solutions Architect

When

When

January 15 – 16, 2020
10:00 PM – 12:00 AM UTC

Group Leaders

  • Dan Umbro

    Independent Consultant

    Leader

  • Brian Roff

    Sercante

    Leader

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