Data privacy and opt-in compliances are front and center for marketing and sales teams, and feel more important than ever with more communications moving digital in the COVID-19 era. Let's get together to chat about how we can best honor our prospects' privacy and interests, what tools Salesforce has available, and what gaps may still exist in your organization and Pardot today. Data privacy isn't just a marketing topic, it's a personal and business topic. What are your rights as a consumer and how do you protect your company from violations?
Here are some topics that will be covered:
• How do you handle unsubscribes and why
• Brief overview of the laws of the land: key global privacy laws to be aware of
• How do you handle visitor vs. prospect data
These topics will be covered by our guest speaker but also these topics are so important that a round table discussion and circle of success will be fully encouraged! Come prepared with all your data privacy pain points and questions!
Director of Marketing
Business Valuation Resources