Integrating Google Analytics Data with Salesforce
Many marketers use UTM parameters to track the success of their campaigns, but have trouble getting this data into Salesforce to track against Opportunities downstream. Alison Rouse, Sr. Business Analyst at Full Circle Insights, will demonstrate what's possible out-of-the-box in Salesforce with a few minor customizations, as well as custom solutions to help Salesforce Admins and Marketers track revenue against marketing spend all in Salesforce (including multi-touch attribution).