PhillyForce and Philly SaaS present...
Moving from CRM to Customer Experience
How social, mobile, cloud and big data are changing the way companies interact and engage customers
Presented by industry analyst Michael Fauscette, Group Vice President, Software Business Solutions at IDC (@mfauscette, www.mfauscette.com).
Michael Fauscette leads IDC’s Software Business Solutions Group which includes research and consulting in enterprise software applications, collaboration and social applications, software partner and alliances, open source, software vendor business models, cloud computing and software pricing and licensing. He also provides thought leadership in the area of social applications and the transition to the social business. With extensive executive experience with software vendors ranging from large enterprise companies to small Silicon Valley start ups, Mr. Fauscette brings a unique perspective by relating research data and trends to the overall strategic focus and go to market strategy of application software companies. Prior to joining IDC, Mr. Fauscette held senior consulting and services roles with seven software vendors including Autodesk, Inc., PeopleSoft, Inc. and MRO, Inc. Mr. Fauscette is a published author, blogger and accomplished public speaker on software, social business and software services strategies.
Food and drink is being sponsored by our hosts at LiquidHub, and there will be time for informal networking before and after the talk:
6:00pm - 6:30pm Food & networking
6:30pm - 6:45pm Welcome & introductions
6:45pm - 7:45pm Presentation
7:45pm - 8:00pm Networking
8:00pm - Drinks at Winberie's
Salesforce Solutions Architect