Come learn about Pardot Einstein and the new features available in the Spring '19 release, and hear about Demandbase's exciting partnership with Pardot.

Today’s B2B marketers know ABM is important, but most struggle to figure out how intent-based behavioral data can be used to improve marketing. John Dering, Sr. Director of ABM Technology & Strategy at Demandbase will walk you through how Demandbase is using non-MAS signals to improve Pardot channel performance by 25% while improving efficiency by 3.5x.