Feb 12, 2019, 11:30 PM – Feb 13, 2019, 2:00 AM (UTC)
Salesforce Marketer Group, New York City, United States
Come learn about Pardot Einstein and the new features available in the Spring '19 release, and hear about Demandbase's exciting partnership with Pardot. We'll welcome Demandbase's Sr. Director of ABM Technology John Dering, who will present "Powering ABM With Pardot & Demandbase: 4 Steps to Better Engagement Using Intent" and how to leverage behavioral data to improve marketing.
Come learn about Pardot Einstein and the new features available in the Spring '19 release, and hear about Demandbase's exciting partnership with Pardot.
Today’s B2B marketers know ABM is important, but most struggle to figure out how intent-based behavioral data can be used to improve marketing. John Dering, Sr. Director of ABM Technology & Strategy at Demandbase will walk you through how Demandbase is using non-MAS signals to improve Pardot channel performance by 25% while improving efficiency by 3.5x.
DemandBase
Sr. Director, ABM Technology & Strategy
forcery
Salesforce MVP | VP of Marketing Technology
Strategas Research Partners
CIO
February 12 – 13, 2019
11:30 PM – 2:00 AM (UTC)
| Networking and Food |
| Pardot Trailblazer Community Overview |
| Powering ABM With Pardot & Demandbase: 4 Steps to Better Engagement Using Intent |
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