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Pardot Advertising Studio?

Feb 25, 2020, 11:00 PM – Feb 26, 2020, 2:00 AM

Salesforce Marketer Group (Pardot), New York City, United States

If you've been paying attention to Pardot recently, you will have heard some rumors about Pardot aligning not only with Sales Cloud, but also Marketing Cloud as well. On February 25th, we'll be hearing how Pardot users can use some Marketing Cloud features like Advertising Studio to create a more omni-channel marketing strategy as well as learning about some of the Spring '20 release highlights.

About this event

Are you spending dollars on acquisition or retargeting efforts on Google, Linkedin, Facebook, Instagram, etc? We often uncover that many customers are leaving money/leads on the table by not addressing the 75% of unopened emails or loss of cold leads. Would it be valuable to properly coordinate and automate email and advertising efforts or sales and marketing efforts?

Pairing Email (Pardot) + Advertising coordination leads to 20%+ increase in conversions

· Automation from the start. Build audiences once in and audiences automatically refresh/update every 24 hours.

· Security - Eliminate Risk of Data Breach. Ad Studio securely transfers hashed email data so no PII is shared with key advertising platforms like Facebook, Google, LinkedIn, Twitter etc. 

Speakers

  • Mike Totoro

    Strategas Research Partners

    CIO

  • Allison Altenberger

    Salesforce

When

When

February 25 – 26, 2020
11:00 PM – 2:00 AM UTC

Agenda

Networking
Winter '20 Release Highlights
Advertising Studio Deep Dive

Group Leaders

  • Tigh Loughhead

    Forcery

    Marketing Director | Salesforce MVP

  • Michael Totoro

    Strategas

    Leader

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