May 12, 2020, 10:30 PM – May 13, 2020, 1:00 AM (UTC)
Salesforce Marketer Group, New York City, United States
How well are you implementing your marketing spend? Do you use Pardot or Salesforce to measure the impact of your marketing strategies, or how many leads came from which channel? If you've ever wondered about using Salesforce + Pardot attribution, please join the New York City Pardot User Group's next virtual event on May 12th at 6:30pm.
Advertising ROI remains one of the most illusive topics in marketing. Most marketers still use a variety of tools, from Google Analytics, Google Ads, Facebook's Ad Manager and a number of other platforms. However, this can be done in Salesforce, without an Analytics360 integration.
On May 12th at 6:30pm. Tigh Loughhead will be discussing top-of-funnel attribution strategies, and how to tag leads to attribute lead sources from within Pardot forms and landing pages. Then Marketing Champion and "PardotPro" Lara Black will present on the bottom of the funnel, on how to implement Connected Campaigns.
PardotPro
SalesforceMVP, ATX Marketing Group Lead
Forcery
Founder | HoF Salesforce MVP
May 12 – 13, 2020
10:30 PM – 1:00 AM (UTC)
| 10:30 PM | Intro and Community Updates |
| 11:00 PM | Attribution Strategies |
| 11:30 PM | Connected Campaigns |
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