Join us on the incredible 48th floor of 7 World Trade Center on Wednesday, February 1st for the first Pardot User Group meeting of 2017! We'll be presenting new tactics for Lead Scoring, Grading, Email Marketing Compliance and Lead Source Attribution!
The New York City Pardot User Group was founded to promote and facilitate exchange of information between group members about their ideas and experiences within the Pardot platform. We provide a forum for sharing best practices, strategy, success stories and problem solving. Everyone using or considering use of Pardot is welcomed to attend our meetings and encouraged to share experiences with the community.
Enjoy a slice or two of Pizza, grab a beer, and network with some of New York City's marketing automation power users. Whether you're a new Pardot User looking for tips and tricks, a potential customer interested in others' experiences, or a marketing automation veteran tightening up your marketing automation strategy, our User Group is the central hub for Pardot users to connect.
11:30 PM
Introductions and Updates
Intro to the team and platform updates and announcements.
11:40 PM
Pardot Scores and Grades: A Brief Practical Review
Mike Totoro Director, Chief Technology Officer Strategas Research Partnersan overview of Lead Scoring and Grading best practices.
12:00 AM
Email Marketing Compliance: The “90% Rule”
Mike Totoro Director, Chief Technology Officer Strategas Research Partners
12:30 AM
Criteo Success Story
Nelson Contreras Sales Performance Manager at CriteoTaylor Spallino Sales & Marketing Operations Manager at CriteoLearn from the team that helped galvanize Lead Management and Campaign Management at Performance Marketing start-up Company, HookLogic; now a business unit of Criteo! Their Pardot Specialist, Taylor Spallino, will discuss how critical Contact Roles and Campaign Influence reports are in SFDC. In addition, hear about a successful NYC PUG networking story by Nelson Contreras, Sales Performance Manager at Criteo. As an added benefit, get to know more about Performance Marketing and Sponsored Products from Criteo!
