Join Daniel Englebretson from Khronos for a whiteboard session as he outlines a holistic approach for a go-to-market strategy utilizing the ABM methodology. This session dives into a proven framework for a well-orchestrated ABM program and gives B2B marketers a road map for their own successful ABM journey.
Daniel Englebretson is a familiar name in the Salesforce community. He often speaks about ABM at Dreamforce, writes for the Pardot blog, co-hosts Salesforce webinars, and records podcasts with the Marketing Trends team.
Stay to the end for a 5-minute wrap-up of the four new, ABM-friendly features in Pardot and Salesforce that give you better insights of your account activities.
BONUS: Giving away 5 Trailblazer, slingshot monkeys at the end of the webinar! (Perfect quarantine entertainment)