What's a permission pass email?

Simply put, a permission pass email (sometimes referred to as a welcome pass or opt-out email) provides an opportunity to send an email to your list of contacts requesting their permission to send them emails in the future, or welcome them to your email marketing campaigns.

Andrew O'Shea, IT/Change Manager at Jean Hailes for Women’s Health and Claudia Hoops Senior Consultant at Destined have just worked on executing a permission pass email together. They will take you through what they did to make this a successful clean up activity in their Pardot environment.