What's a permission pass email?
Simply put, a permission pass email (sometimes referred to as a welcome pass or opt-out email) provides an opportunity to send an email to your list of contacts requesting their permission to send them emails in the future, or welcome them to your email marketing campaigns.
Andrew O'Shea, IT/Change Manager at Jean Hailes for Women’s Health and Claudia Hoops Senior Consultant at Destined have just worked on executing a permission pass email together. They will take you through what they did to make this a successful clean up activity in their Pardot environment.
Jean Hailes for Women’s Health
6 months into the role he became the IT Manager and started a string of major ICT projects for the business.
The most recent project has been helping the Communications Team move from Campaign Monitor to Pardot.
His industry experience covers retail, banking, pharmaceuticals, training (RTO), NFP, health, online learning, logistics, consulting.
Andrew has qualifications in corporate management, change management, training and assessment, clinical hypnosis and counselling.
Being exposed to different tools, Claudia has developed a special interest and passion for Marketing Automation and Salesforce' Pardot. At Destined, she is now helping clients to drive sales growth within their businesses through Pardot strategy consulting and training.