As Marketers of today we are faced with so many data points that contribute towards our reporting. Most of us have a pretty good idea of what needs to be measured and how to measure the basic things like website visits, CTR's and conversions but we find it really difficult to report clearly on ROI and what marketing has done to influence opportunities and pipeline.

Our panel for this user group is made up of Marketing Managers who have to report into their business to justify marketing spend as well as Marketing Consultants who support customers on a daily basis to help improve their marketing reporting.

Join us as we discuss things that matter when it comes to marketing metrics.