As Marketers of today we are faced with so many data points that contribute towards our reporting. Most of us have a pretty good idea of what needs to be measured and how to measure the basic things like website visits, CTR's and conversions but we find it really difficult to report clearly on ROI and what marketing has done to influence opportunities and pipeline.
Our panel for this user group is made up of Marketing Managers who have to report into their business to justify marketing spend as well as Marketing Consultants who support customers on a daily basis to help improve their marketing reporting.
Join us as we discuss things that matter when it comes to marketing metrics.
Online Educational Services
Marketing Automation Manager
Senior Marketing Specialist
Product and Marketing Manager
5G Networks Ltd
Digital Marketing Manager
Cat has over 14 years' data driven marketing experience across a range of businesses from start-ups, growing SMEs, public utilities to multinational organisations. Since 2017, Cat has focused on B2B marketing automation and campaign management as both an end-user of Pardot, a Pardot consultant and Marketing Automation Manager at OES.
As a passionate product marketer, Hannah creates the go-to-market strategy for new products and features and executes her campaigns with data at the core of each strategy. Her experience spans Australia and the United Kingdom where she would execute and accelerate product growth campaigns and develop and disseminate brand and product messaging by region for global technology companies. Her focus areas include market evaluation, product marketing strategy, using data and analytics to inform and optimise strategy, and product commercialisation to drive strategic cross-functional projects forward.
Andrea Tarrell is a 12X certified Salesforce MVP and the founder of Sercante, a marketing automation advisory firm. Her team specializes in Pardot implementations/managed services, complex process integration with Salesforce, and custom development leveraging the Pardot API. Andrea caught the Salesforce bug at Dreamforce 2011 and hasn’t looked back since. When she’s not working, she’s most likely playing with her German Shepherd Murphy, starting a new hobby that she will engage in exactly one time, or making homemade gin.
Ellen has spent the last 10 years in marketing for NFPs and B2B tech companies. She’s currently the Product and Marketing Manager at MessageXchange and Colladium. Ellen lead the company’s Pardot implementation two years ago to gain better insights into marketing efforts, as well as assist with customer acquisition, retention and engagement strategies and support the sales team.
Andi Morton is the Digital Marketing Manager at 5G Networks, an Australian telco that provides data networks, cloud, data centres, voice and managed IT services to Australian small to medium sized enterprises.
The fast pace of change in marketing technology enables her to engage both the technical and creative sides of her brain; finding new ways to do things and devising processes and automation that makes work easier for her and her colleagues.
In her spare time Andi enjoys craft, music, building websites and irritating her adult children.
Andi has achieved her Ranger status in Trailhead.
Marketing Automation Practice Lead