B2C London: Using Mobile Connect (SMS) and Marketing Cloud

About this event

We will be fully online for this meeting. We will be keeping it to an hour as we know there are a lot of different demands on people’s time. We hope you will be able to join us, but we realise this time will not work for everyone so the session will be recorded.

While we are not able to meet in person, we can still connect between meetings in the Trailblazer Community http://bit.ly/LDNMktgCloudUGCommunity. If you have not done so already, please join the group and add a profile picture.

The main talk of the session with be on SMS Subscriptions Management (standard & custom)

In this talk Florin will start with an overview of how standard subscription works in Mobile Connect with both short & long codes, and at Keyword level. He will then share a more advanced use case he was asked to provide a solution for and talk us though how he was about to extended the capability building using Mobile Connect Components. 

Attendees can expect to understand:

  • - Short/ Long Code Subscription
  • - Standard Keyword subscribe options
  • - How SMS and Email subscribe compare
  • - When a use case might need a custom solution
  • - How the standard SMS/ Keyword subscription management might be extended


  • Welcome
  • PSA (public service announcements)
  • SMS Subscription Management with Florin Valean, Salesforce Marketing Cloud Solution Architect
  • Q&A/Discussion
  • Wrap Up
  • Close

**The link for the event will be sent via email on the day of the event.**



Thursday, Jun 25
6:00 PM - 7:00 PM (BST)

Group Leaders

  • Kerry Townsend

    Kerry Townsend

    AmberStar Consulting

    Business & Integration Manager, Salesforce MVP

  • Jimson Lee

    Jimson Lee

    CloudAnalysts, Marketing Cloud Expert


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