1st Talk: Moment that Matter, by Zara Ferjani
Retailers that are unable to provide their customers with a connected experience across channels will lose their customers to attrition at some point across the buyer journey. Powered by Salesforce Sales, Service and Marketing to reduce customer attrition from the journey, with a focus on improving Customer Experience, Customer Service & Customer Engagement powered by AI.
2nd talk: A Google Analytics 360 Case Study, by Younnis Abbad-Andaloussi. Implementation Stories with Google Analytics 360.