Back to Sforce — An Insider’s Perspective on The Salesforce Platform

About this event

Hi all,

We are pleased to announce that Mike Kreaden (Executive In Residence, Salesforce Incubator) and Dave Carroll (Head of Developer Evangelism) are in town for Surfforce and have offered to give a talk at the London DUG. 

Back to Sforce — An Insider’s Perspective on The Salesforce Platform

Join Mike and Dave, as they review the history of Salesforce from the Platform perspective. From an initial meeting in 1999 with Parker Harris, to helping seed, launch and grow the Developer and AppExchange ecosystem, Mike and Dave have been passionate about helping developers, partners and customers succeed with transforming their businesses by leveraging the App Cloud Platform. They have been privileged to witness the art of disruption of the enterprise software industry, and will share their insights into how Salesforce “got it right,” and what opportunities are emerging for App Cloud developers in the not too distant future.



Monday, Aug 15
6:00 PM - 8:00 PM (BST)


Make Positive Ltd
30 Great Guildford Street LondonGB

Group Leaders

  • Keir Bowden

    Keir Bowden



  • Amnon Kruvi

    Amnon Kruvi

    Kruvi Solutions


  • Todd Halfpenny

    Todd Halfpenny


    Mobile Technical Architect

  • Tzhe'ela Trooper

    Tzhe'ela Trooper

    Community Group Leader


Join your local Trailblazer Community Group, meet other developers & get best practices for building on the App Cloud