"Quality over quantity" they say. And we agree! The quality of your database directly impacts your email deliverability, lead nurturing success, and ultimately your Marketing team's ability to drive the right leads to sales. Join this round(ish)-table discussion to explore best practices for managing leads within Pardot using Scoring, Grading and Lead Assignment tactics. The discussion will be led by Kate Turner from Salesforce. 

This is meant to be an interactive discussion. Please bring some examples to share from your own experience and all your specific questions related to the topic. 

Lunch will be provided per usual.