Join other Pardot Users from Orange County to discuss all things pardot. In July we will dive into the topic of automation and email preference centers with presentations by Mark Somers, Karla Vince and Dede Sabey. Lunch will be provided (vegan, vegetarian and paleo options available).
About this event
Join us for our monthly user group session as we dive into Pardot automation - best practices, examples, etc. Mark Somers will offer some Pardot Automation best practices (using both engagement studio and some salesforce-centric hacks). We'll also have a presentation on the Pardot Email Preference Center and a look at how one EPC project went for Roland (by Karla Vince). Interactive sessions are the best sessions so please come prepared to bring one example of how you use automation. Lunch will be provided (vegan, vegetarian and paleo options available).
Pardot and Salesforce expert Mark Somers will share tips and tricks for Marketing Automation including using not only engagement studio but also some salesforce centric automation hacks (self terminating automation and using Salesforce formulas to offload complex logic).
Case Study: Building an Email Preference Center by Karla Vince
Karla will give you an overview of the process that Roland went through to create a Pardot email preference center.
Group Discussion: Automation or Email Preference Center
How do you use automation? How has your experience been with the Email Preference Center. Please come prepared to share one example.