Join us for our first meeting of the new year. In addition to networking and good conversation, we'll take a deep dive into Engagement Studio as 2 or 3 Pardot Power users give us a peek under their Engagement Studio hood. For the richest meeting experience, bring your own engagement studio questions, successes and tips. Lunch will be provided.
About this event
Join us for our first meeting of the new year. In addition to networking and good conversation, we'll take a deep dive into Engagement Studio. We'll hear from Dede on Roland's overall Engagement Studio Strategy and the nitty gritty on one of their foundational engagement studio campaigns. We'll hear from Karla (also from Roland) on how she used engagement studio to move discontinued product during a short term price promotion. Hoping to add one or two more speakers on the topic of Engagement Studio. Bring your engagement studio questions, successes and tips - interactive meetings are the best meetings. Lunch will be provided.
Get a sneak peek at Roland's master strategy for engagement studio and a deep dive into one of Roland's longest running evergreen campaigns: "Opportunity Nurture Campaign". For the deep dive, we'll cover strategy, execution and results. by Dede Sabey, Roland DGA
8:15 PM
Using Engagement Studio to Move Product Quickly
New products were launching and there was a need to move the existing inventory fast! With the help of a sales promotion, we created an engagement campaign targeting our existing database to revive lost opportunities and convert stale interest into a sale. This simple but targeted campaign, with the support of our inside sales team, helped us sell out of inventory in 2 1/2 months - just in-time for the new product launch. by Karla Vince, Roland DGA
8:30 PM
Engagement Studio Campaign from Brittany
Brittany Rhyme will share the details of one of her successful Engagement Campaigns.
