Did you know that according to a 2018 report by Dun & Bradstreet, 89% of marketing and sales professionals surveyed said that data quality is critical for their success, and yet 50% of director-level and higher respondents did not have confidence that their data was reliable? Join other Pardot Users from Orange County to discuss all things Data Governance and Pardot Decluttering. Lunch will be provided and we'll have an optional Dreamforce discussion at 11:00am before the formal meeting begins.
Cheshire Impact
Senior Business Consultant, Marketing Strategist
BlackBerry
Senior Manager Marketing Operations
Susan first fell in love with marketing automation as the marketing manager of a software company in Nebraska. She convinced the company to invest in the Pardot platform, and was soon able to quantify Marketing’s direct impact on the bottom line.
When she had the opportunity to join a team of marketing automation evangelists with one of Salesforce Pardot’s Silver Partners, Susan knew she’d found her calling. At Cheshire Impact she delivers product training, leads marketing workshops, facilitates onsite client coaching sessions, and provides lead to revenue strategy for mid-sized and enterprise clients.
Throughout her career at Cheshire Impact she has had the privilege of consulting with nearly 200 clients across many industries, always looking for more ways to make marketers the heroes they deserve to be.
