Danielle is a senior consultant and SME in integrating the Salesforce Sales, Service and Marketing Cloud platforms. Together she helps her clients increase customer engagement and achieve a 360 view of their customer. She has extensive experience in customer lifecycle management including automated lead nurturing, brand strategy, market segmentation, messaging, strategic content campaigns, customer engagement in both B2B and B2C channels. During her 15+ year professional career, Danielle also has led several public relations and marketing teams, and managed business operations positions for numerous companies. Danielle lends her talents to the global business community as an expert in Salesforce. Danielle, who has been serving as a Salesforce User Group Leader of Indianapolis since 2008, leads meetings and develops education sessions for more than 1,000 members.