January Marketing Cloud User Group Meeting

Salesforce Marketer Group (Marketing Cloud), Indianapolis, United States
Thu, Jan 18, 2018, 3:00 PM (EST)

About this event

Join us for our 2018 kick-off meeting! We'll  start the year with an opportunity to learn how Salesforce is using Marketing Cloud for demand generation with the Dynamic Email Program.


Does your company have multiple product lines vying for the same email audience? Are competing messages creating a non-cohesive story and experience? The Salesforce email marketing team had these problems and designed a win-win solution for our customers and internal clients.

 

Learn how Salesforce developed a new approach to its email marketing program: a dynamic and always-on email system to ensure the right message was reaching the right person at the right time. Consisting of three engines working in tandem, leveraging the power of the Marketing Cloud, the Dynamic Email Program assigns each contact a persona, selects the best offers for them, and optimizes the content library based on user engagement.


We are finally revealing our findings, and sharing the expected and inadvertent benefits to our dynamic email model. Learn how you can take real steps toward developing a dynamic email program for your company.


Meet your fellow marketers and Marketing Cloud users, and get off to a great start in 2018!

Speaker

  • Sam Parsons

    Sam Parsons

    SALESFORCE

    SOLUTIONS ARCHITECT

  • When

    Thursday, Jan 18
    3:00 PM - 4:30 PM (EST)

    Where

    Salesforce
    433 North Capitol Avenue Indianapolis46204

    Group Leaders

  • Kimberly Reynolds

    Kimberly Reynolds

    OneAmerica

    Marketing Consultant, Sr.

  • Kim Howard

    Kim Howard

    Leader

  • Tyler McCord

    Tyler McCord

    Leader

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