Detroit Salesforce Core Usergroup Meeting, Q2 2017 - July 13, 2017

Name: Detroit Salesforce Core Usergroup Meeting, Q2 2017 - July 13, 2017
Start: 2017-07-13T12:30:00-04:00
End: 2017-07-13T16:30:00-04:00
Location: GM Renaissance Center

Jul 13, 2017, 4:30 – 8:30 PM (UTC)

Salesforce Admin Group, Detroit, United States

About this event

We have a great line up of speakers and topics this quarter... do not miss this one. See below for specifics and especially PARKING INFORMATION
 
Our even will be held at the GM Learning Center located on the 2nd floor between towers 200-300, Rooms 12 and 13
 
PARKING: Beaubien Place: 238 Beaubien Street, Detroit: Bring your parking ticket to the event for validation!

Speakers

Heath Brownsworth

Saelsforce.com

Director of Solutions Engineering

Kevin O'Hara

Level Eleven

CTO

Brian Loos

General Motors

Consumer Online Operations

When

Thursday, July 13, 2017
4:30 PM – 8:30 PM (UTC)

Where

GM Renaissance Center

Agenda

Check-In and Networking
Welcome and Overview
Artificial Intelligence, What is Einstein really, and how can it work for you?	Join Heath Brownsworth from Salesforce as he gives us some seasoned and experienced, real-world perspective on Einstein and how it is being leveraged with several customers. Heath will peel back the hype and the promotional tag lines and deliver real world examples and understanding of how this platform is being used. AI has now become a truly viable offering. What was once highly complex, variably effective, and not very self-sufficient has now become nearly turnkey, with not only analysis of data, but intelligent discovery and consideration of data and scenario. Please join us for this very leading edge and informative presentation from one of the most experienced and passionate individuals in the space.
Org Clean-Up, Maintenance, Healthy Best Practices	Ever heard the expression "If it ain't broke, don't fix it"? Well that might work for simple mechanical items, but not when dealing with the ever growing complexities, evolving functions, growing data pools, and legacy innovation of the past within our Salesforce Orgs. It is crucial to have a maintenance and cleanup plan or discipline in place. We get so focused on moving the chains and driving innovation that we easily lose sight of the growing needs for Org cleanup... whether it be de-dupe activities, Object review and/or retirement, refreshing solutions to leverage new functions or current best practice, or establishing a record retention and destruction discipline... there are hundreds of considerations. Join a great friend of our usergroup, Kevin O'Hara from Level Eleven, as he presents some tips and tricks related to Org Maintenance... sure to provide some immediate action opportunities for many of us.
Journey Builder, A tale of an incredibly powerful offering within the Marketing Cloud	Join Brian Loos from GM for an overview of this powerful tool and how it is leveraged at GM to drive one to one customer marketing and engagement. Understand how this tool functions, its primary benefits and opportunities it provides, as well as some candid feedback about challenges or limitations.
Open Discussion, Afterthought Speaker Q&A and Closing	At our last meeting there were many great conversations about specific questions, situations, challenges, or successes that would be incredibly beneficial for the entire community to hear. We decided to leave a section to allow some open discussion of your questions or challenges so that we might share the conversation and broaden the experience we can draw from. Rather than fill the entire time with presentation, we would like to drive discussion from our attendees...that's what this is all about and where much of the value stems from! Bring your questions, ideas, challenges, regrets, excuses, successes and lessons learned... and come ready to share.
Networking	Although not a sponsored official event, many members have expressed interest in heading down to Granite City (In the Ren Cen) for a few cold beverages and conversation. Please join us if you care to let the traffic wind down a bit and continue the conversation from our meeting.

Group Leaders

stephen gebrowsky

Blue Cross Blue Shield of Michigan

Leader

See bio

James Ackron

GE Aerospace

Sr Technical Product Manager - Salesforce