🎥 Recording

🌟 Join our vital virtual session, "A Data Cloud PoC Case Study: Business Value and Tangible Learnings in < Less Than Three Weeks"! This session will be valuable for anyone aiming to leverage Data Cloud across diverse use cases—from marketing segmentation, automation, analytics, and business applications to enhancing AI capabilities with Einstein CoPilot. Discover how to tackle the most common data challenges that could hinder your success, offering insights that are essential regardless of your specific application.

🔑 What to Expect:

• Deep Dive into Data Integration: Learn from our hands-on experience integrating data using out-of-the-box and custom connectors and how we assessed and resolved data differences across sources without any external data analysis tools.
• Interactive Q&A: Engage directly with our speakers, ask questions, and get practical, tailored advice for your Data Cloud projects.

🎤 Speakers

• "The Customer" - Mehmet Orun, CDMP: GM and Data Strategist, PeerNova, Inc.
• "The Architect" - Angelica Buffa: Salesforce Architect and MVP, Modelit

🔍 What We Will Cover:

• Our Use Case:  Why did we choose it, why was it important to us, and how did we constrain it for effective outcomes? 
• Project Plan: We'll share our team structure, skills, and high-level execution plan that helped us deliver our proof of technology and proof of value efficiently and quickly.
• Key Considerations: Dive into data scoping, data security, and integration architecture principles that guided our project.
• Ingestion Architecture Deep Dive: Our architecture options, decision-making approach, and conclusions to support robust and secure data ingestion.
• Data Analysis Deep Dive: How we addressed data security concerns and saved time using native data profiling tools that expedited data analysis.  We'll show how to streamline scoping and key modeling, mapping, cleansing, data transformation, and identity resolution design decisions and mitigate common risks.
• Results: We'll wrap up with some of the business benefits as a result of this "proof of value."
• Lessons Learnt: Reflections on our entire experience and what adjustments we’d make if starting again.

🎤 Moderators:

• Stuart Price, Global Data Quality Manager - Azets and Data Matters CGL
• Tammy Begley, Head of Marketing Automation - MediaMonks and Salesforce Marketer Group - Melbourne CGL

This session will provide you with strategic insights into managing and preparing data and ensure you're equipped to handle common pitfalls that could derail your Data Cloud initiatives. While we won't cover the direct application of data for specific activation applications, you will leave with an understanding of fundamental skills, best practices, and anti-patterns. 

The session will be recorded, but we hope you can join us live to interact live!