We're very excited to have Kelly Roberts, Customer Engagement Practice Lead at Slalom, join us to share her career and the role technology and data play in understanding customers and customer behavior and executing the right experience strategy.
Kelly brings over 25 years of experience leading customer engagement and marketing efforts. Her approach to creating the highest level of value and success involves understanding, measuring and attributing the impact of the connections and relationship between a customer and a brand.
As always, Happy Hour is on us!
Slalom
Customer Engagement Practice Area Lead
Kelly Roberts has over 25 year’s experience leading customer experience and marketing efforts, delivering bottom line results by driving deep customer connections and leveraging data to create meaningful experiences. She is passionate about all aspects of optimizing the customer journey, focusing on the connection of a brand promise and the moments that matter. This involves expertise in marke…
Kelly Roberts has over 25 year’s experience leading customer experience and marketing efforts, delivering bottom line results by driving deep customer connections and leveraging data to create meaningful experiences. She is passionate about all aspects of optimizing the customer journey, focusing on the connection of a brand promise and the moments that matter. This involves expertise in marketing strategy, omni-channel experiences, customer acquisition, retention and long term value creation, as well as the org structure needed to bring the experiences to life. Kelly's approach to creating the highest level of value and success involves understanding, measuring and attributing the impact of the relationship between customers and brand, including the customer insights and cultural trends behind them.
