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Email Specialist BootCamp May 2020 - Virtual (Online)

May 5, 2020, 12:30 PM – May 21, 2020, 2:00 PM

This will be a Bootcamp with 9 sessions of 1.5 hrs across 3 weeks starting from May 5-21 (only on Tue, Wed and Thu evenings APAC time) - we will cover the main modules for the Email Specialist Certification Exam. This session is also helpful for those who are new to Salesforce Marketing Cloud and wish to learn about Email Studio, Content Builder, Automation Studio and Journey Builder.

About this event

This will be a BootCamp with 9 sessions of 1.5 hrs across 3 weeks starting from May 5-21 (Tue, Wed and Thu) - we will cover the main modules for the Email Specialist Certification Exam. This session is also helpful for those who are new to Salesforce Marketing Cloud and wish to learn about Email Studio, Content Builder, Automation Studio and Journey Builder.

Please note that access to hands-on org shall not be provided - but we will go through the feature demos during the sessions. For those of you who have access to your own hands-on org, you can follow along with assignments that will be provided as part of the session.

Topics covered during BootCamp:

Part 1: Subscriber and Data Management

* Module 1.1 - Subscriber Data Model

* Module 1.2 - Subscriber Lists

* Module 1.3 - Data Extensions

* Module 1.4 - Importing data into Lists and Data Extensions

* Module 1.5 - Segmentation using Lists and Data Extensions

* Module 1.6 - Email Sends to Lists and Data Extensions

* Module 1.7 - Subscription Management

Part 2: Email Marketing Best Practices

* Module 2.1 - Marketing Cloud Overview

* Module 2.2 - Legal Compliance and CAN-SPAM

* Module 2.3 - Email Deliverability

Part 3: Email Message Design

* Module 3.1 - Email Design best practices

* Module 3.2 - A/B Testing

* Module 3.3 - Email preparation tools

* Module 3.4 - Email approvals

Part 4: Content Creation and Delivery

* Module 4.1 - Email creation and customization

* Module 4.2 - Email sending and deploying

* Module 4.3 - Content Management

Part 5: Marketing Automation

* Module 5.1 - Automation Studio Overview

* Module 5.2 - Automation Studio Entry Sources

* Module 5.3 - Automation Studio Activities

* Module 5.4 - Creating and running Automation Workflows

* Module 5.5 - Journey Builder Overview

* Module 5.6 - Journey Builder Entry Sources

* Module 5.7 - Journey Builder Activities

* Module 5.8 - Creating and running Journeys

Part 6: Send Tracking and Reporting

* Module 6.1 - Email Send Tracking

* Module 6.2 - Email Campaign Metrics

* Module 6.3 - Creating, running and scheduling Reports

Bootcamp Assignments

Speakers

  • Shibu Abraham

    APAC Head Salesforce Practice - UST

    Salesforce MVP | DF22 Golden Hoodie recipient | Marketing Champion

  • Esha Garg

    Salesforce Marketing Champion 2020

  • Guilda Hilaire

    Salesforce Marketing Cloud Trailblazer

  • Genna Matson

    Community Group Leader and HowToSFMC Admin

  • Aysha Marie Zouain

    Cinch Home Services

    Senior Manager, Email Marketing

When

When

May 5 – 21, 2020
12:30 PM – 2:00 PM UTC

Agenda

Day 1 May 05 - Introduction to Email Marketing
Day 2 May 06 - Introduction to SFMC, Subscriber and Data Management
Day 3 May 07 - Subscriber and Data Management (contd.)
Day 4 May 12 - Design Best Practices
Day 5 May 13 - Email Deliverability
Day 6 May 14 - Content Creation
Day 7 May 19 - Email Tracking and Reporting
Day 8 May 20 - Introduction to Automation Studio
Day 9 May 21 - Journey Builder Basics

Group Leader

  • Shibu Abraham

    APAC Head Salesforce Practice @ UST

    B2C Marketers Leader

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